A "Signature Event" is an event that is held annually, attracts a large contigent of out-of-town visitors, includes advanced media elements that support ticket sales and has the potential to grow and include spin-off events that can be bundled and promoted throughout the destination.
What Makes SIGNATURE EVENTS Unique?
In addition to the anchor event, multiple spin-off events are created for the guest allowing them to package these experiences during their stay in Las Vegas.
Partnerships are created with hotels to assist in the sale of tickets and the creation of spin-off events
A fully integrated multi-level marketing program is launched promoting all aspects of the event to their fan base via mass, direct and social media.
Sponsors are integrated into both anchor and signature events.