Amber Held

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Amber Held
Event Development Director


As Event Development Director, Amber works closely with current and prospective event producers to evaluate opportunities, manage proposals, and oversee contractual elements throughout the event development process.

During the National Finals Rodeo, Amber leads transportation logistics and coordinates escort services for opening and anthem performers, VIP guests, and military honorees. In 2024–25, Amber played a key role in the planning and execution efforts for L'Étape Las Vegas by Tour de France, supporting event operations and logistics.

In addition, Amber develops and manages company presentations, documents, and materials; supports events in extended destinations; oversees the development and content of the LVE website; and manages and executes LVE’s B2B marketing campaigns.