Shelbi Martinez

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Shelbi Martinez
Ticket & Operations Manager


Starting as a part-time box office ticket seller at the Thomas & Mack Center while in high school, Shelbi has built extensive experience in ticket operations and customer service. Working directly with patrons at the box office, she developed strong customer service skills and quickly advanced within the organization. After just a year and a half, she was promoted to Box Office Supervisor, where she gained in-depth knowledge of ticketing operations, reporting, and system administration while developing expertise in troubleshooting complex ticketing issues and resolving customer concerns.

Shelbi's experience at the Thomas & Mack Center provided a strong foundation for her transition to Las Vegas Events as a Ticket & Operations Intern. In this role, her primary focus was supporting Wrangler National Finals Rodeo (NFR) season ticket holders through customer relationship management, ticket sales, and account services. After earning her bachelor's degree in Hospitality Management from the University of Nevada, Las Vegas, she was promoted to Ticket & Operations Specialist, where she expanded her responsibilities to include the approval, production, and distribution of event credentials.

Now serving as Ticket & Operations Manager, Shelbi oversees a wide range of ticketing and operational functions for the Wrangler National Finals Rodeo. She manages season ticket operations, develops and implements ticketing policies, oversees credentialing programs, supports ticketing technology initiatives, and works closely with internal departments and external partners to enhance the ticket holder experience. As Las Vegas Events continues to evolve its ticketing systems and operations, Shelbi remains focused on improving processes, strengthening customer service, and ensuring the successful execution of one of the world's premier championship sporting events.