Signature Events

Las Vegas Events exists to secure events for the destination and then ensure their success. No destination in the world has the tools Las Vegas has to enhance the fan experience. Through "Signature Events," LVE connects hotels and the city with producers and their sponsors and are melded into a marketing partnership that transforms an event into a menu more like a festival. The Las Vegas resort properties are seasoned event producers capable of customizing events that further enhance the fan experience and provide more value to your sponsors.

CINCH World's Toughest Rodeo

As part of the CINCH World's Toughest Rodeo Tour, showcasing top rodeo entertainment since 1979, this event marks Laughlin’s first rodeo in over a decade. Fans can expect two days of thrilling action, including bull riding, saddle bronc riding, bareback riding, women's barrel racing, and cowboy contests.

 
 

USBC Women's Championships

Each year, more than 16,000 bowlers compete at the Women's Championships, one of the world's largest participatory sporting events for women. The event features four divisions for team, doubles, singles and Team All-Events.

NBA Summer League

The NBA Summer League features all 30 NBA teams playing five games apiece. After every team plays four games, the two teams with the best records from the first four games will meet in the Championship Game.

 
 

YETI Junior National Finals Rodeo

The YETI Junior NFR will host more than 700 contestants within the Wrangler Rodeo Arena over the 10 days in December. Celebrating its 10th Anniversary, this premier event takes place in the heart of Las Vegas, where each contestant competes at the Las Vegas Convention Center. These young athletes will vie for more than $1 million in combined cash and prize payouts as they chase a coveted Montana Silversmiths championship buckle. It’s Rodeo's Next Up—the Junior NFR. 

Cowboy Channel Cowboy Christmas

The only official gift show of the Wrangler National Finals Rodeo The Cowboy Channel Cowboy Christmas features more than 500,000 square feet of show floor and 350+ exhibitors from across the United States. Attendees can find unique products including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts and home goods. To add to the overall experience, attendees can also enjoy a number of interactive experiences, including the Ariat Rodeo Live Stage and the YETI Junior NFR.

 
 

Wrangler National Finals Rodeo

The Wrangler National Finals Rodeo is the season-ending championship event for the Professional Rodeo Cowboys Association and is widely acknowledged to be the richest and most prestigious rodeo in the world. The event showcases the top livestock and 15 contestants in seven events, all vying for a share of the $11.5 million purse and coveted PRCA Gold Buckle.

World Series of Team Roping

The World Series of Team Roping produces the largest team-roping event in the world and acts as the Finals for the organization that puts on more than 140 qualification events nationally and internationally. The event runs during the Wrangler NFR and consists of eight days of team roping competition with a total payout of $18 million dollars.

 
 

America's Party: Las Vegas New Year 2025

America's Party New Year's Eve celebrations feature a themed fireworks show on the Las Vegas Strip and live concerts with fireworks at Fremont Street Experience. Fireworks by Grucci will launch an eight-minute display at midnight from nine hotel-casinos on the Strip.